The popularity of OTT services continues to accelerate.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST services are quickly settling into the here market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
Final thoughts
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
The future of streaming looks promising.